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What is the Difference Between the Widget and the Cancel Page?

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Written by Nawras Ganim
Updated today

Both the widget and the hosted cancel page deliver the same Churn.io cancel flow experience to your customers. The difference is entirely in how and where they are shown.

The widget

The widget is a JavaScript-powered modal overlay that appears on top of your existing page when a customer clicks your cancel button. The customer never leaves your site. It requires a script tag embedded on your site and a JavaScript call to trigger it.

The hosted cancel page

The hosted cancel page is a standalone full-page experience hosted at flow.churn.io/your-org. You redirect the customer to this URL and they return to your app when the flow is complete. It requires no frontend code changes, only a backend that generates a signed redirect URL.

What is the same

  • All four flow steps (survey, offer, feedback, confirmation)

  • All six offer types

  • Full branding customisation

  • Complete analytics and session tracking

βœ… You can use both

Many businesses run a widget inside their app and a hosted cancel page for billing emails or external cancellation links. Both run as separate flows in your Churn.io dashboard with their own analytics.

For a detailed comparison and guidance on which to choose for your specific setup, read Widget Flow vs. Cancel Page Flow: Which Should I Use?


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