A pause offer lets a customer temporarily suspend their subscription instead of cancelling it outright. For customers who are not currently getting value from your product but are not necessarily done with it, pausing is often an easier yes than any other offer.
How to create a pause offer
Open your flow and go to the Offers step
Click Add offer and select Pause
Set the pause duration: anywhere from 1 to 12 months
Write the offer headline and description the customer will see
Set the targeting conditions
When to use a pause offer
The pause offer works best for:
Customers who select "Not using it right now" or "Just taking a break" as their cancel reason
Seasonal businesses or users with cyclical usage patterns
Customers going through a budget review or company changes
💡 Kept in your subscriber base. A paused customer remains in your subscriber list and does not count as churned. When the pause period ends, billing resumes automatically, making this an excellent low-friction retention tool.
⚠️ Implement the pause in your billing system. When a customer accepts the pause offer, Churn.io records the acceptance and sends the event to your system. Your backend or payment processor integration must handle the actual subscription pause.
💬 Questions or concerns? Get help from our support specialists at Churn.io.