A trial extension offer adds extra days to a customer's current trial period, giving them more time to explore your product before committing. It is specifically designed for customers on a free trial who are thinking about leaving before they have converted to a paid plan.
How to create a trial extension offer
Open your flow and go to the Offers step
Click Add offer and select Trial extension
Set the number of additional days to add (commonly 7, 14, or 30)
Write the headline and description the customer will see
Set targeting conditions to ensure this offer only shows to trial users
💡 Use audience targeting to restrict to trial users
Make sure you set an audience condition that targets customers with a trial subscription status. Showing a trial extension to a paying customer would be confusing. This requires a connected payment processor.
Writing the offer copy
Be specific about what the extension gives them. "Get 14 more days free to explore [Feature Name]" outperforms "We're extending your trial" because it reminds them of the specific value they have not yet unlocked.
⚠️ Apply the extension in your billing system
Accepting this offer fires an event to your backend. Your system must handle actually extending the trial end date in your payment processor or billing platform.
💬 Questions or concerns?
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