Your plan decides how much of Churn.io you can use — how many cancellation flows you can run, how big your team can be, and whether tools like A/B testing and custom domains are available. This article explains the difference between the Free and Pro plans, how Pro pricing works, and where to manage it.
The two plans at a glance
Churn.io offers a Free plan and a Pro plan. Free lets you try the core cancellation experience at no cost, with a few limits. Pro removes those limits and unlocks the full toolkit.
What you get | Free | Pro |
Active cancellation flows | 1 | Unlimited |
Team members | Up to 2 | Unlimited |
A/B testing | Not included | Included |
Custom domains | Not included | Included |
"Powered by Churn.io" badge | Shown | Removed |
Price | $0 | Scales with churn volume |
The Free plan
The Free plan is a great way to get started. You can build and publish one active cancellation flow, invite up to 2 team members, and run the cancellation widget or hosted cancel page with surveys and offers.
On Free, a small Powered by Churn.io badge appears on your cancellation experience, and A/B testing and custom domains are reserved for Pro.
⚠️ You'll be prompted to upgrade when you hit a limit
If you try to publish a second flow, invite a third team member, start an A/B test, or add a custom domain while on Free, Churn.io invites you to upgrade to Pro.
The Pro plan
Pro unlocks everything: unlimited active flows, unlimited team members, A/B testing, custom domains, and removal of the Churn.io badge.
Pro pricing is based on your churn volume — the monthly recurring revenue from subscriptions that cancel or downgrade. Instead of a flat fee, Pro has tiers, each covering churn volume up to a monthly amount. You pick the tier matching the volume you expect, starting from up to $5,000/mo and scaling upward. There's also a Custom tier for larger businesses, quoted by our sales team.
You can pay Monthly or Yearly, with yearly billing saving you roughly 20% versus month to month.
💡 Not sure which tier to pick?
Once Stripe is connected, Churn.io measures your actual churn volume and shows it on the Usage tab, so you can confirm your tier and adjust if needed.
Choosing or changing your plan
Plans are managed in Settings → Billing, available to the business owner and to admins given billing access.
Open Settings and go to the Billing tab.
On your plan card, click Upgrade to Pro (from Free) or Change plan / Upgrade plan (on Pro).
Use the slider to pick the churn volume tier you expect, and choose Monthly or Yearly billing.
If upgrading from Free, add a card when prompted.
Click Confirm upgrade or Confirm change.
When you select the Custom tier, the button becomes Book a Call so our team can quote you.
When plan changes take effect
Timing depends on the direction of your change:
Upgrading to a higher tier is immediate, with any proration shown before you confirm. Your billing date stays the same.
Downgrading takes effect at the end of your current cycle — no charge today, and you keep your benefits until then.
Switching between Monthly and Yearly takes effect next cycle.
To leave Pro, open Change plan and choose Downgrade to Free, or use Cancel subscription on your plan card.
⚠️ Downgrading to Free pauses extra flows
Because Free allows only one active flow, moving to Free pauses your additional live flows. If you later return to Pro, they're restored automatically.
Keeping an eye on your usage
On Pro, the Usage tab under Settings → Billing shows your churn volume so you can see whether your tier still fits:
Declared ceiling — the volume your tier covers.
Verified volume — what Churn.io measures from your connected billing platform.
Rolling last 30 days — your recent churn volume.
If your verified volume rises above your tier's ceiling, Churn.io flags it here so you can move to a tier that fits.