Your churn.io plan is priced around how much subscription revenue churns through your business each month — what we call your churn volume. Instead of charging per cancellation or per session, churn.io measures the dollar value of the subscriptions that cancel or downgrade, and checks that figure against your plan's ceiling. This article explains how churn volume is measured, where to see it under Settings → Billing → Usage, how to read the usage chart and annual allocation, what counts toward your limit, and when you'll see upgrade warnings or an automatic upgrade.
What "churn volume" measures
Churn volume is the monthly recurring revenue (MRR) of the subscriptions that left or shrank in your connected billing account over a rolling 30-day window. Two things count toward it:
Cancellations — when a subscription is fully cancelled, its monthly value is added to your churn volume.
Downgrades — when a subscription is changed to a cheaper plan, only the difference in monthly value is added.
Annual subscriptions are normalised to a monthly figure (divided by 12) so everything is compared on the same monthly basis. Plan changes that increase revenue, or changes with no price impact, don't add anything. This mirrors the "churn revenue" figure you'd recognise from your billing platform.
💡 You need Stripe connected
Churn volume is read directly from your connected Stripe account. Until you connect Stripe, the Usage tab shows a "Connect your Stripe account to see your churn volume data" prompt with a Connect Stripe button.
Where to see your usage
Go to Settings, open Billing, and select the Usage tab. This is the Usage Insights view. It's available to the workspace Owner and to any Admin who has been granted billing access — other roles are redirected away.
At the top you'll see the Churn volume card with three figures:
Declared ceiling — the monthly churn-volume limit included in your current plan (shown as "up to $X/mo").
Verified volume — the value churn.io measured from your Stripe account. It reads "Not measured yet" until the first check runs.
Rolling last 30 days — your trailing 30-day churn volume, labelled as your downgrade floor (see below).
A status badge summarises where you stand: Within plan limits, Above plan ceiling, Below plan ceiling, or Not yet verified. A "Last checked" date shows when churn.io last measured your volume — the check runs automatically once a day, so this is normally less than 24 hours old.
The usage-over-time chart
Below the card, the Churn volume usage chart plots your cumulative churn volume across the current billing period, day by day. The shaded area climbs as cancellations and downgrades accumulate, and a dashed red Tier ceiling line marks your plan limit — so you can see at a glance how close you are and whether you're trending toward the line. Hovering any point shows the running total for that date.
The date range shown matches your billing cycle (the last 30 days for monthly plans, the last year for annual plans). If Stripe isn't connected, this chart is replaced by the connect prompt described above.
Annual allocation breakdown
If you're on an annual plan, churn.io pools your monthly ceiling across the whole year. Your annual allocation is your monthly ceiling multiplied by 12 — so a short, busy month can be offset by a quieter one. The Usage tab shows an extra annual allocation card with:
Annual allocation — your total churn-volume budget for the year.
Used — how much of it you've used so far this period.
Remaining — what's left, plus the date your annual period ends.
A progress bar fills as you use your allocation and turns amber once you pass 90%. Alongside it, a 12-bar by month chart breaks your churn volume down month by month, with a dashed line marking your monthly ceiling for reference.
⚠️ Approaching your annual allocation
When an annual plan reaches 90% — and again at 100% — of its allocation, churn.io flags it and our team reaches out to discuss your options. Annual plans are never upgraded automatically; any change is handled with you directly. You'll also see an in-app notice on the allocation card once you cross 90%.
Upgrade warnings and automatic upgrades
Each day, churn.io re-measures your verified volume. If your verified volume rises above your current plan's ceiling, here's what happens depending on your billing cycle.
Monthly plans — churn.io schedules an automatic upgrade to the smallest tier that can cover your measured volume, taking effect on your next billing date. You'll get an upgrade warning email letting you know which tier you're moving to, the price, and when it takes effect. In the Usage tab, an amber notice appears: "Your actual churn volume exceeds your current plan. Your plan will be upgraded on [date]." Clicking See details expands the measurement period, your measured volume, your current ceiling, the new tier, and the effective date. If your volume is so high that it exceeds even the top standard tier, you'll instead get a heads-up to talk to us about a custom plan rather than an automatic upgrade.
Annual plans — these are never auto-upgraded. Instead the 90% / 100% allocation alerts above apply, and our team follows up with you.
💡 Your "downgrade floor"
Your rolling 30-day volume also acts as a floor when you change plans: you can't downgrade to a tier whose ceiling is below the revenue you're actively churning. If you try, churn.io will let you know you can't pick a tier below your recent volume.
Your monthly volume report
On the first of each month, every paid workspace receives an email report of its churn volume for the previous month — a recap of the same figures you can review any time in the Usage tab.